Did a double take at that poster? Yes that is Daniel Radcliffe with horns. It's to promote the US opening of the movie Horns based on the graphic novel by Joe Hill with the same name. Ig (Radcliffe) becomes quite the pariah after the mysterious death of his girlfriend. Many members of the community feel that Ig is behind the death of his girlfriend. To add to his social tension, one day he wakes up to find horns growing. The horns have a unique effect on those around him and he looks for the truth behind his girlfriend's murder.
We had the opportunity to go to the press panel room to hear from Joe Hill, Director Alexandre Aja and of course Daniel Radcliffe. This is a short clip from the press panel.