Sunday, September 8, 2013

Super7 ReAction Alien "Secret" Figure Included in Pre-Orders

This past 2013 San Diego Comic Con and Super7 brought one of the top exclusives that were sought after with their new line of Alien ReAction figures. Once we got on the floor of San Diego Comic Con on Preview Night, we went straight to Super7 and Funko who happened to be next to each other. We were amazed to see Super7's booth with the Alien ReAction Figures displays. We were fortunate to choose to go to Super7 on Preview Night because this would be the only way to pick up the "Alien Sales Samples" set that would sell out this very night. Both Funko and Super7 had non stop lines with SDCC attendees picking up the exclusives and pre-ordering the Super7 Alien ReAction figures along with the Early Bird kit. 

Because Funko and Super7 were next to each other at San Diego Comic Con, great things would come! Super7 and Funko would work out an amazing collaboration in the ReAction figure line. Not only will Funko be helping in producing more figures in the Alien line, we are going to be seeing Back to the Future, Aliens, Predator, Firefly, Universal Monsters, Terminator 1 & 2, GOONIES, Escape from NY and MANY MANY MANY more coming to you in early 2014! 

We are so excited to see what Super7 and Funko have planned for their ReAction Figures. The collaboration brings great news for those who are looking forward to the Alien figures. Funko will help to produce more figures and bring the costs down. The original price for the Alien ReAction figures set was $100, but is now retailing for $75, with some online stores selling the set for $64.99. When we first learned about this price change, we were pretty upset because we spent $100 on the pre-order at SDCC. At first, we wanted a refund and planned on ordering from one of the sites, until we learned that those who pre-ordered with Super7 would receive something special. 

Here is the official press release from Super7:

Funko and Super7 are excited to announce a new strategic partnership to debut and extend the ReAction Figure 3 3/4" line..

One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7's ReAction Figures Alien line. From the “Lost Prototype” 2-pack and Early Bird Kit to the the full reveal of the final Alien ReAction figures, the collector community was in a frenzied state over this new “retro style” look of toys within the action figure community. At the same time, Funko’s continued growth and expanding product line made it’s San Diego Comic-Con booth one of the single most travelled spots of the entire convention. After years of sharing the same aisle together, Super7 and Funko saw an incredible opportunity to leverage each other’s unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien ReAction Figures and then several licenses to be announced soon, both companies look to establish a firm collaborative footprint in the market with the ReAction Figures line.

Our original SRP was $19.95, and the 5 figure set was $100. Funko will be able to produce in much larger quantities and wider distribution, and has a $14.95 SRP, which is $75 for the set. We are aware of the discrepancy in price with the new agreement, so there is a additional, secret figure that will be included in the Super7 pre-orders that will be available only for those who pre-ordered sets of Alien from us, and will not be available anywhere else. (And preorders are long since closed.) We think it will be a nice thank you to everyone who believed in this project and pre-ordered ahead of time, being part of the excitement of the release of this long-awaited line of figures.

Thank you to everyone who has helped making this toy line come true – we have a lot more surprises in store for you!

On this note, we do not plan to request our refund because we are very excited to see what Super7 has planned for the "Secret figure"! This figure is sure to be very limited and we will definitely share the news once it is confirmed. 
Stay tuned! 

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