Thursday, August 29, 2013

Funko and Super7 Partner on Alien ReAction Figures

Funko™  and Super7™ are excited to announce a new strategic partnership to debut and extend the ReAction Figure™ 3 3/4" line..

One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7's™ ReAction Figures™ Alien™ line. From the "Lost Prototype" 2-pack and Early Bird Kit to the the full reveal of the final Alien™ ReAction figures™ , the collector community was in a frenzied state over this new "retro style" look of toys within the action figure community. At the same time, Funko's™ continued growth and expanding product line made it's San Diego Comic-Con booth one of the single most traveled spots of the entire convention. After years of sharing the same aisle together, Super7™ and Funko™ saw an incredible opportunity to leverage each other's unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien™ ReAction Figures™ and then several licenses to be announced soon,  both companies look to establish a firm collaborative footprint in the market with the ReAction Figures ™ line.

Definitely amazing news to hear that Funko is teaming up with Super7 in the Alien ReAction Figures! We were at San Diego Comic Con this year and were fortunate to pick up both SDCC Alien ReAction Figure Exclusives. As we mentioned in the previous post on the Super7 Alien ReAction figures, they were a must on our list for SDCC exclusives. What can be more amazing now, but to hear that Super7 has partnered with one of our favorite toy companies, Funko. 

Stay tuned as the updates come in this huge news. The Alien ReAction figures will be available this November. 

No comments:

Post a Comment