Adult Swim and State Farm® have partnered to get Comic-Con International fans to a better state – of cosplay. Building on last year’s successful program, the two companies today announced a series of activations that will debut at this week’s annual fan event in San Diego and will provide a unique experience to Adult Swim fans and boost their convention experience. Beginning at 10:00 a.m. on Thursday, July 18, Adult Swim will distribute at its booth (#3721) a custom, premium pamphlet filled with details on the network’s panels, events and off-site activations throughout the event. Randomly included in select pamphlets during the first day will be 10 “Adult Swim’s Get to a Better State Sweepstakes” golden tickets, which will grant one lucky fan plus one guest V.I.P. status for a host of Adult Swim happenings at this year’s con, including guaranteed seating at the network’s show panels, streamlined access to the Adult Swim Funhouse and free tickets to The Eric Andre Show Live! + Hot Package Live! performance at the House of Blues on Saturday, July 20. Full rules, including eligibility, will be available at the Adult Swim booth (#3721) and online at AdultSwimPresents.com.
Adding to the Comic-Con experience, and new for this year, Adult Swim’s Costume Contest – presented by State Farm will encourage and reward fans for dressing up as their favorite Adult Swim original characters, tapping in to an already common practice at this and other conventions throughout the country. The contest will be featured on a co-branded website at adultswimpresents.com, and can be accessed one of four ways: fans can upload their photos both through their computers and the Adult Swim mobile app, as well as via Facebook and Instagram using #ADULTSWIMCONTEST to have their photos entered in to a photo gallery on the site. Additionally, there is an on-site component where fans in Adult Swim costumes will have the opportunity to enter the contest on the spot. Fans not attending Comic-Con can also submit their best “selfies” online through July 28. One grand prize winner will be chosen by a panel of judges at Adult Swim based on four criteria: creativity, originality, recognize-ability and fit with the Adult Swim sensibility. The winner will be chosen on or around July 29 and will win a grand prize of $1000 plus a free V.I.P. trip to Williams Street in Atlanta and have their costume featured in a national television spot.
Adult Swim’s Costume Contest – presented by State Farm will be promoted on-site throughout the four-day event with branding included in the premium pamphlet handed out to fans. Additionally, while fans stand in line to enter the Adult Swim Funhouse, a truly-unique experience located in the nearby Petco Park parking lot, costumed characters will hand out State Farm-branded eggs which include a limited-edition, commemorative Adult Swim Funhouse pin. They can also check out adultswimpresents.com to view four custom tutorial videos brought to you by State Farm featuring helpful video tips, tricks and ideas on how to create a perfect costume for The Venture Bros. On-air, the contest will be heavily promoted via custom spots running on the network throughout the competition, and both Adult Swim and State Farm will provide significant promotional support via their respective social channels. A grand prize winner for Adult Swim’sCostume Contest – presented by State Farm will be announced in August. Full rules, including eligibility, will also be available at the Adult Swim booth (#3721) and online at AdultSwimPresents.com.
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