Wednesday, July 6, 2011

Marvel and NFL Join Forces??

Wow, this one has me stumped! Marvel just announced that they will be teaming up with the NFL this summer with the Dallas Cowboys. I am sure this will definitely be striking up some very interesting conversation throughout the day, good and bad. I am guessing the negative reactions to this topic will emerge because I am pretty sure the Dallas Cowboy "haters" will be coming out of the woodwork. Is this just the beginning with Marvel teaming up with the NFL? Will we see the Incredible Hulk in green with the Packers? Hawkeye with the Ravens? 

What does everyone think about this? 

Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the Dallas Cowboys today announced a collaboration that joins renowned Super Heroes from the Marvel Universe with one of the premier franchises in National Football League (NFL) history. Through an agreement that enables the Dallas Cowboys to license Marvel’s Super Heroes, the team will develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys’ team colors, logos and jerseys.

The Marvel/Dallas Cowboys collection for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies. The line will debut this summer at mass, mid-tier and sporting goods retailers as well as at the Cowboys Stadium and Cowboys fan shops. Through their Dallas Cowboys Merchandising (DCM) arm, the Cowboys are the only major sporting team to design, manufacture, and distribute its own apparel and has an impressive 400,000 square foot facility which houses their corporate offices, distribution center and showrooms. The five-time Super Bowl champion Cowboys annually stand atop the NFL’s team merchandise sales.

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