Thursday, May 22, 2014

Big Red Soda and Transformers Form Partnership

Autobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s original and bestselling red soda, TRANSFORMERS fans will have the opportunity starting May 19th to bring home some of the highly anticipated characters from TRANSFORMERS: AGE OF EXTINCTION.

It is as simple as picking up a 12-pack of Big Red, which includes Limited Edition TRANSFORMERS themed cans. The series of six cans will feature updated renderings of iconic TRANSFORMERS figures Optimus Prime and Bumblebee. Fans will even be able to pick their side by choosing between Autobot and Decepticon themed cans, found only on Big Red Zero, the soda with same delicious Big Red flavor and zero calories.  

“Just as we see with Big Red enthusiasts, TRANSFORMERS fans all have a passion of epic proportions for the franchise. This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer,” says Thomas Oh, Big Red’s SVP of marketing. “We are thrilled to be part of bringing the explosive on-screen action of TRANSFORMERS to life with not only our Limited Edition TRANSFORMERS can series but also a sweepstakes offering fans the chance to win some unique TRANSFORMERS prizes.”  

“This national Big Red campaign is a great way to ramp up further excitement for the upcoming release of the film,” says LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “Now Big Red fans of the franchise can get set for the movie with TRANSFORMERS: AGE OF EXTINCTION collectible cans and cool movie themed prizes.”

Fans can stock up on their TRANSFORMERS swag with Big Red’s $25,000 sweepstakes*. Up for grabs will be TRANSFORMERS collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and even a rather chilling prize, a cooler that transforms into a picnic table. All in all, Big Red will be giving away over nine hundred prizes sure to excite all levels of devotees. Check out the entire lineup at

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1:00 am CST 5/19/14. Ends 8/15/14. Open to legal residents of any U.S. state or DC who are at least 18 & up. SUBJECT TO OFFICIAL RULES located at Odds of winning depend upon the number of eligible entries received. Sponsor: Big Red Inc., 4500 River Place Blvd., Bldg 1 Suite 450, Austin TX 78730.

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