PLANET OF THE APES comes to life as National Entertainment
Collectibles Association (NECA), entertainment conglomerate and global
leader in licensed consumer goods, partners with Twentieth Century Fox
Consumer Products for a new merchandise program based on the beloved
franchise, which is set to include new products based on the upcoming
film DAWN OF THE PLANET OF THE APES as well as the classic movies.
Available summer 2014, the program will include a wide assortment of
collectible products designed to excite audiences of all ages such as
action figures, giftware, apparel, accessories and more.
The new product lines will be made available to coincide with the
release of DAWN OF THE PLANET OF THE APES, and will incorporate
characters and elements from both the classic movies as well as the
newest installment. Items will feature fan-favorite characters Caesar,
Koba, Maurice, Cornelius and the rest of the world’s most well-known
primates.
“NECA truly has the expertise in bringing to life a product line,
translating movie characters into collectibles and tapping into the core
audience’s needs,” said Roz Nowicki, executive vice president of global
sales and retail at Fox Consumer Products. “Created to include products
from the classic movie and the newest movie in the iconic franchise,
this merchandise program has something to excite and engage fans and
moviegoers around the world.”
DAWN OF THE PLANET OF THE APES is the follow-up to RISE OF THE PLANET
OF THE APES, which opened theatrically during the summer of 2011 and
grossed nearly half a billion dollars worldwide. A growing nation of
genetically evolved apes led by Caesar is threatened by a band of human
survivors of the devastating virus unleashed a decade earlier. They
reach a fragile peace, but it proves short-lived, as both sides are
brought to the brink of a war that will determine who will emerge as
Earth’s dominant species. The film hits theaters nationwide on July 11,
2014.
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