Huffy Launches Limited Edition Mickey Mouse and Minnie Mouse Cruiser Bicycles at D23 Expo

Huffy Bicycles, long recognized for its bicycle innovations, is launching a special run of limited edition Mickey Mouse and Minnie Mouse cruisers at Disney’s D23 Expo, August 9-11, 2013 at the Anaheim Convention Center in Anaheim, California. The adult cruisers will be revealed for the first time at Disney’s ultimate fan event, and will be featured in the Disney Consumer Products (DCP) Pavilion. Huffy produced only 1,000 of each Mickey Mouse and Minnie Mouse design, and D23 Expo attendees will have the opportunity to purchase a cruiser and receive a frame badge engraved with the individual production number.

 

  “Huffy worked closely with Disney to create this special line of cruisers with unique details that celebrate Mickey and Minnie’s rich history, and we’re excited to unveil the cruisers to Disney’s ultimate fans,” said Ray Thomson, executive vice president of marketing, Huffy Corporation.”

Both cruisers have aluminum frames and combine vintage Mickey Mouse and Minnie Mouse styling with custom features. Solid craftsmanship was used to create features ranging from the intricate sprocket design to the retro styled front bicycle headlight on the Mickey Mouse cruiser and the fabric lined wicker basket on the Minnie Mouse cruiser. The Mickey Mouse face and ears icon is sculpted into several components, including the chrome grip end caps, the fender caps and – everyone’s favorite – the valve stems. The fenders feature movie graphics from Disney’s classic cartoon short “Steamboat Willie,” and each cruiser features collector packaging, complete with a numbered certificate of authenticity.

To celebrate the launch and give fans nationwide an opportunity to win a limited edition cruiser, Huffy will host a giveaway on Facebook, from August 9 to September 6, 2013. To register, go to https://www.facebook.com/HuffyBicycles.

In addition to the limited edition models available at D23 Expo, Huffy is developing a special edition version of the Mickey Mouse and Minnie Mouse cruisers which will available in spring 2014. The special edition cruisers will feature timeless Mickey Mouse and Minnie Mouse designs plus exciting new features, and will be sold at nationwide retailers. Visit http://www.huffy.com/Products/MickeyMinnie.aspx and enter your email address to receive updates about the special edition Mickey Mouse and Minnie Mouse cruisers.