Wednesday, September 21, 2011

Marvel Entertainment Teams Up with USC

Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced today that its famed Super Heroes are heading back to school and enrolling in the University of Southern California (USC). Through an agreement with Silver Star Merchandising, the apparel, manufacturer and distributor subsidiary for the Dallas Cowboys, Marvel has licensed its Super Heroes for a co-branded apparel program dedicated to USC.

The collection combines one of the most recognizable athletic programs in the nation with some of the most popular Marvel Super Heroes of all-time including Captain America, Spider-Man, Iron Man, Thor, Hulk and Wolverine. Featuring apparel and headwear for infants, kids, and adults, the collection will feature your favorite Super Heroes in USC’s school colors of Cardinal and Gold, along with its Trojan mascot and logos.

The product line will be available at mass and sporting good retailers, USC bookstores and online beginning in late September. Earlier this year, Silver Star Merchandising announced a wide-ranging license agreement with USC to manufacture and distribute fashion jerseys, t-shirts, hats and other athletic-themed apparel.

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